We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as it may, I have to ask; just how far is too far?
Have you ever been busy scrolling down your timeline, gracefully minding your own business then…There! It happened…Just by default. You felt your face cringe. A huge established brand; one of their tweets read,
“We have some good news for you and Bae.”
Eeerr, excuse you? For me and who now?
Use of proper vocabulary has a great impact in capturing your target audience’s attention. None of us has an impeccable sense of grammar though. And in some cases, audiences seem to engage way more and better when informal language is in use.
However, the following are terms that’ll do more harm than good in this bid:
- Bae: The definition of this word according to Time Magazine is makes it sound so right, by a certain amount of means. It’s a term of endearment for a girlfriend or a boyfriend. But if social media and current trends are anything to go by “Bae” is used to refer to anyone, and sometimes things, in an endearment manner.However, as ubiquitous as the word has become, it’s one of the terms that’ll give your target audience some mixed feelings/reactions. If it’s any consolation though, there’s a Twitter Account that’s dedicated to bringing attention to corporates that have used the word “Bae” in their social media content.
- Fleek: Usually preceded by the word, “On,” this word is used to mean “Perfect” or “Flawless.” It no matter that it was recently added to Dictionary.com, leave this word out of your professional online vocab. It’s not a good look. Or should I say it’s not a “fleek look?” No? I thought so too.
- Turnt: I stand to be corrected but I think we have the rapper Lil’ Jon to thank for this. It’s supposed to mean intoxicated or super hype, at an even or a situation. It’s basically linked to any adrenaline rushing activity. As a brand’s social media market content creator, your feed won’t be any less “turnt” if you avoid this term. So kindly do.
- Lit: This has almost the same meaning as the above. Only difference is that it’s usually substituted with the flames emoticon. You know, because of “Lit,” past tense of “Light.” Just don’t use this. Period.
- I Can’t Even: What if I told you, you actually can? Believe it or not, you can. When a speaker uses this phrase, it means that they’re so overwhelmed with emotion; they lack the words to express themselves. Even from the sound of it, it sounds grammatically wrong. In case of massive overwhelming, it’s possible to come up with a formal and even informal expression. Have you tried, “Sigh! I’m speechless?” Yes, it’s okay to say you’re speechless when you’re speechless. It’s ironically not ironic at all.
- Outchea: Okay, I have a confession to make; I’ve never really known whether this is a funky portmanteau of “Out here” or “Out there.” Cool kids usually use this when they’re out somewhere at an event, party, etc and are probably having loads of fun. It basically means that someone is somewhere (out there). It maybe trendy to say this, but who are we kidding? It somewhat sounds retarded. Brands shouldn’t have any retarded sounding content on their feeds. They could. But they shouldn’t.
- No Chills: I really don’t have much of an issue with this one. Except that it has become so ubiquitous, it’s no longer cool. Used to mean no mercy or no sugar coating, “No Chills” gets misused a lot. If you could just fit it in a statement appropriately, then I’ll have chills and say go forth and prosper.